H1 2025 ARR — Board Explanation
2025-01-01 → 2025-06-30
ARR grew from $1.158M to $1.308M (+13.0%) on the back of two new logos, one expansion, and a contractual uplift, partially offset by one churn.
Summary
- Opening ARR (Jan 1)$1,158,000
- + New logos (Cobalt, Sycamore)+$120,000
- + Expansion (Polaris amendment)+$12,000
- + Contractual uplift (Atlas)+$11,520
- − Churn (Helios)-$180,000
- + Other movements+$186,480
- Closing ARR (Jun 30)$1,308,000
Talking points
- 1
Helios churn was a known risk flagged in Q4 2024. The Order Form for that account contained a 60-day non-renewal notice clause, exercised on March 12 and traceable to the cancellation email in the evidence drawer.
- 2
Polaris expansion is contract-evidenced — Amendment 1 raised the annual fee from $84k to $96k effective March 15. Every dollar of the $12k uplift is tied to a clause.
- 3
Atlas uplift is a contractual 4% on a multi-year deal, not a price negotiation. The clause is in MSA §7 and the system applied it automatically on the anniversary date.
- 4
Every movement on the bridge is one click away from the underlying contract language. There is no spreadsheet sitting between the CRM and the board.